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Co-sell with hyperscalers

Co-Sell with AWS

Automate and simplify co-selling with AWS. Manage the referrals-to-launch deal cycle while partnering with AWS from inside Salesforce.

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Trusted by Hyperscalers

Google Cloud
Microsoft
AWS
The Problem

Missed co-selling revenue opportunities resulting from inefficient manual processes, inadequate collaboration, outdated data, and errors

Lost Revenue

Difficulty in keeping your CRM and Microsoft Partner Center updated with a large volume of referrals and opportunities leading to lost revenue.

Insufficient Collaboration

Disjointed tools like spreadsheets and emails- delay updates and create missed opportunities to build joint pipeline.

Data Errors & Discrepancies

Mismatched data between Microsoft Partner Center and your CRM can lead to lack of insights and more friction in partnerships.

The Solution

Co-Selling with AWS is better with WorkSpan


Turnkey Solution for Co-Selling with AWS

Bi-directionally share referrals and opportunities with AWS ACE from inside your CRM. Automate deal updates, opportunity value, sales stage mapping, autofills, and validations.

Securely Track Co-Sell Opportunities and Progress

Deeper collaboration on joint opportunities with visibility and access to pipeline updates, required actions and deal alerts.

Measure with Real-Time Data and Automated Reports

A single place to get complete visibility into your co-sell opportunities by sales stage, region, or other filters. You can also track co-sell opportunity pipeline, wins, partner-sourced revenues, and other key metrics.

Track Performance and Enable Data-Driven Actions

Get clear performance insights in real-time with auto-generated reports. visualize your co-sell performance with intuitive charts - actuals vs. goals, pipeline metrics, partner-sourced revenues, performance by region, and more.

Ready to get started with WorkSpan?

Why Workspan

Achieve True Alignment & Collaboration to Drive AWS Co-Sell Revenue Growth


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This is why we went with WorkSpan because frankly my team couldn't manually enter the stuff in the AWS ACE fast enough. It's just too manual. So WorkSpan lets me push deals in and I can monitor it.

Brian Laing

Orca Security

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JOINT PIPEPLINE
50%
Increase in joint pipeline
DEAL SIZE
24%
Increase in average deal size
WIN RATE
24%
Increase in average win rates
VELOCITY
30%
Increase in deal velocity
EBOOK

Get valuable practical insights and success strategies on how to partner with cloud providers.

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Automation to Simplify Workflows & Drive Business Benefits

AWS ACE Referral Creation

Auto-create and submit referrals based on CRM opportunity triggers

CRM-AWS ACE Updates

Auto-update AWS ACE (stage, close date, etc.) based on CRM opportunity updates

Referral to Opp Conversion

Streamline conversion of AWS-originated referrals to CRM opportunities

KPI Report Generation

Access real-time KPI reports and a live dashboard on co-sell performance

Publish to Marketplace

Tag AWS ACE opportunities with marketing campaign codes and attribution

Create a Joint Partner Plan

Efficiently plan and execute co-sell motions with AWS through a shared view of joint planning at the global, regional, and account level. Rich collaboration features enable planning, accelerate execution with activity updates, task assignments, and automated workflows.

Diagram.

Left container:
Your Business
Hubspot, salesforce, dynamics
Your crm

Middle container:
Planning & Reporting
Co-sell automation
Reseller Module

Right Container:
Alliance Partners
Channel Partners

Bi-Directionally Share Referrals without Manual Data Entry

Auto-import and submit opportunities to the AWS ACE from inside your CRM with just a few clicks. Ensure timely, error-free referral submissions with opportunity value and sales stage mapping, referral form autofill, and validations.

Automated Sync Between Your CRM and AWS ACE

Keep your opportunity data synced between your CRM and AWS ACE with automated sharing of deal updates and insights with AWS PDMs and field sellers and improve your co-sell execution.

Real-time Reporting on Co-Sell Performance

Get clear sales performance insights in real-time with auto-generated reports. Visualize your co-sell performance with intuitive charts - actuals vs. goals, partner-sourced revenue, performance by region, and more.

Meet Our Customers

"There are constant updates that need to be made to each opportunity and without WorkSpan we wouldn't be able to do that."

Derek Prenner

Head of Public Cloud Alliances at OwnBackup

"Co-selling with ISVs will continue to be more important for AWS and tools like WorkSpan give us better visibility to ISVs and how ISVs impact the business."

Jeff Grimes

AWS Partner Leader - Startups

“The technology that WorkSpan brings enables real-time communication at the deal level, product roadmap level, at a global and regional level”

Jack Miller

SAP Global Markets Head, Cognizant

“User interface is very easy and the functionality is helpful for the work I do. We’ve increased the productivity of our partner management team by 40-50%.”

Janelle Harris

Principal Alliances Partner Marketing Manager, Red Hat

“WorkSpan is a great platform to create an account or opportunity and attach it to a marketing activity.”

Chris Cale

VP - Sales Programs and Operations, SAP

Accelerate Your Co-Sell Business Across Any Cloud Provider

Efficiently manage the entire process of AWS co-sell deals

With two-way sharing, AWS and partners share referrals between AWS ACE and Salesforce.

Automate Updates Between Your CRM and AWS ACE

Automatic updates to opportunities (e.g., sales stage, target close date) between AWS ACE and Salesforce

Measure Progress at All Deal Stages

Define joint plan, goals, link opportunities, run cadence calls, collaborating with AWS PDMs and field sellers.

Launch Won Deals from Inside Salesforce

One click “Launch in ACE” button in Salesforce to Launch won deal in AWS ACE.