Partner Revenue Flows are customizable processes that orchestrate revenue-generating activities across multiple teams and systems.
They're essential for streamlining complex partner interactions, ensuring consistency in co-selling efforts, and maximizing the value of each partnership.
By automating key tasks like referrals, opportunity tracking, and marketplace transactions, Partner Revenue Flows help organizations overcome the challenges of scaling partner-led growth initiatives.
How It Works: Integrates cloud marketplace listings and private offers directly into existing sales processes through CPQ/PO integration and automated systems.
Revenue Impact: Accelerates deal velocity, improves deal closure, and creates more predictable revenue streams with marketplace transactions.
How It Works: Automates collaboration between multiple partners for joint solution development and go-to-market activities.
Revenue Impact: Improves win rates, increases co-sell opportunities, accelerates revenue through access to pre-committed cloud budgets and expanded market reach.
How It Works: Uses AI to match accounts names, reconcile duplicates referrals, and assign AEs, completing a multi-week manual process in seconds.
Revenue Impact: Improves deal velocity and increases win rates through targeted matching.
How It Works: Authorizes channel partners to receive wholesale pricing and customize offers and packages through the marketplace.
Revenue Impact: Accelerates deal velocity and increases renewal rates and customer lifetime value through simplified procurement.
How It Works: Automatically creates renewal POs based on predefined triggers and incorporates PLG elements into the marketplace sales motion.
Revenue Impact: Increases renewal rates, faster sales cycles, and drives upsell opportunities through automated engagement.
How It Works: Tracks consumption data and go-live milestones through service partner collaboration while offering tiered incentives.
Revenue Impact: Drives monthly recurring revenue through increased product and services consumption.
"WorkSpan's integration has been a game changer.
Automate as much as you can so you can free up your people to make the human connection, because that's where you're going to move the needle."
"Today, we have over 1000 sales plans on WorkSpan with our partners. We have 200,000 opportunities. We’re really leveraging WorkSpan to make sure that there’s a common understanding of where we’re at and where we’re going."
“We are number two in ISV pipeline globally with AWS - WorkSpan was critical to make that happen.”
“Executing manually would have taken us 18 months or more. We achieved it in less than 3-6 months with WorkSpan”
"Implementing WorkSpan did allow us to scale as well as expand into new regions, up 60 to 70% increase in acceptance rates of co-sell referrals, 80% reduction in time per opportunity entered and 15 times more referrals per month uploaded via the WorkSpan app to Microsoft Partner Center"
Your go-to hub for valuable guides and information to help you succeed.
This ebook provides recommendations for implementing Partner Revenue Flows that drive measurable, repeatable partner-led growth in 2025.
