WorkSpan Use Case

Automate Partner Consumption Milestones and Metrics

Create and manage sophisticated incentive programs that align partner rewards with customer adoption and usage metrics. Design, deploy, and track outcome-based incentives that motivate partners to drive cloud consumption.

Embrace the Future of

Consumption-Based Partnerships

AI is driving major changes in partnership, and the "launch and leave" model that prioritizes delivery over utilization is becoming obsolete. Partnerships are increasingly focusing on continuous value creation through solution consumption and shared recurring revenue. 

By aligning strategic, operational, and financial incentives around customer lifetime value, partner managers can develop mutually beneficial ecosystems where success is measured by joint customer outcomes and sustained solution adoption.

Measuring and validating customer adoption milestones has traditionally be challenging, but by integration consumption metering automation, manual tasks that took weeks to months can now be completed in minutes.

Book a demo today to learn how WorkSpan automations can help your company embrace consumption-based partnerships.

Incentivize Partner Engagement across the entire customer lifecycle

Real-Time Monitoring of consumption metrics and partner performance

Automate Consumption Milestones to streamline reward payments

Support Partners in forecasting and prioritizing account opportunities

Features:

Seamless integration - Connect your telemetry data and CRM systems to provide accurate, real-time consumption tracking and reward calculation.

Customizable Program Design Tools - Create multi-tiered incentive structures that align with your specific business KPIs and customer success metrics.

Compliance Controls - Built-in security configurations and approval workflows to ensure compliance while maintaining program flexibility and partner engagement.

Ideal for:


Cloud providers seeking to accelerate customer adoption

Organizations with consumption-based business models

Companies looking to align partner compensation with customer success

Businesses wanting to automate partner incentive management

WorkSpan Co-Sell Automation closes the partner execution gap.

"WorkSpan's integration has been a game changer.

Automate as much as you can so you can free up your people to make the human connection, because that's where you're going to move the needle."

Mary Alice Heston
Global Vice President of Alliances

"Today, we have over 1000 sales plans on WorkSpan with our partners. We have 200,000 opportunities. We’re really leveraging WorkSpan to make sure that there’s a common understanding of where we’re at and where we’re going."

Marc Rolfe
Senior Vice President, Head of Strategic Partners

“We are number two in ISV pipeline globally with AWS - WorkSpan was critical to make that happen.”

“Executing manually would have taken us 18 months or more. We achieved it in less than 3-6 months with WorkSpan”

Brett Fountain
Head of AWS Alliances

"Implementing WorkSpan did allow us to scale as well as expand into new regions, up 60 to 70% increase in acceptance rates of co-sell referrals, 80% reduction in time per opportunity entered and 15 times more referrals per month uploaded via the WorkSpan app to Microsoft Partner Center"

Brett Ferancy
Strategic Alliance Manager

Ready to scale partner revenue?

With a fast time to value, full control of your Cloud Marketplace listings, and the only enterprise-grade co-sell automation engine on the market, WorkSpan Hyperscaler Edition helps launch and scale the world’s most valuable cloud partnerships.