WorkSpan Use Case

Leverage AI to Improve Partner Planning

AI integrations improve how you identify, map, and develop joint account strategies with your partners. By automating account matching and mapping and incorporating intelligent planning capabilities, your teams can focus on strategic execution rather than administrative coordination.

Scale Account Mapping with AI

Advancements in AI have reimagined the capabilities of sales automation, and challenges that were once too challenging for simple automation can now be performed more efficiently and accurately.

As a company’s co-sell activity grows, so does the burden of scaling manual tasks that are too complex for pattern-based automation, like mapping and matching account fields.

AI integrations can map and match co-sell opportunity fields based on corporate hierarchies and learn the appropriate AEs to assign based on past engagement patterns. Manual tasks that once took weeks can now be completed in a matter of minutes with unparalleled accuracy.

Book a demo today to learn how WorkSpan can leverage AI and increase the efficiency and accuracy of your co-sell activity at scale.

Identify Duplicates and Match Accounts automatically with AI

Automatically Connect corporate hierarchies and subsidiary relationships

Sync Account Data across partner organizations

Build Joint Targeting Strategies from account insights

Features:

AI Teammates - integrate seamlessly into your daily workflows, providing contextual understanding and automation of account mapping processes.

Secure, Partitioned Collaboration - Customer and partnership levels maintain data privacy while enabling deep strategic planning.

Contextual Learning - AI Teammates continuously learn and adapt to your specific partnership dynamics, delivering increasingly valuable insights for account planning.

Ideal for:


Partner Revenue teams seeking to scale strategic account coverage

Organizations with complex partner ecosystems requiring precise account mapping

Companies looking to accelerate joint go-to-market planning

Sales teams focused on account-based partnership strategies

WorkSpan Co-Sell Automation closes the partner execution gap.

"WorkSpan's integration has been a game changer.

Automate as much as you can so you can free up your people to make the human connection, because that's where you're going to move the needle."

Mary Alice Heston
Global Vice President of Alliances

"Today, we have over 1000 sales plans on WorkSpan with our partners. We have 200,000 opportunities. We’re really leveraging WorkSpan to make sure that there’s a common understanding of where we’re at and where we’re going."

Marc Rolfe
Senior Vice President, Head of Strategic Partners

“We are number two in ISV pipeline globally with AWS - WorkSpan was critical to make that happen.”

“Executing manually would have taken us 18 months or more. We achieved it in less than 3-6 months with WorkSpan”

Brett Fountain
Head of AWS Alliances

"Implementing WorkSpan did allow us to scale as well as expand into new regions, up 60 to 70% increase in acceptance rates of co-sell referrals, 80% reduction in time per opportunity entered and 15 times more referrals per month uploaded via the WorkSpan app to Microsoft Partner Center"

Brett Ferancy
Strategic Alliance Manager

Ready to scale partner revenue?

With a fast time to value, full control of your Cloud Marketplace listings, and the only enterprise-grade co-sell automation engine on the market, WorkSpan Hyperscaler Edition helps launch and scale the world’s most valuable cloud partnerships.