In today’s hyper-competitive landscape, customers demand fully integrated end-to-end solutions. This means your ecosystem needs to drive value across the customer lifecycle and not just around the transaction.
VMware channel chief Sandy Hogan is managing this movement from transaction-driven to customer lifecycle-focused.
“We're moving really from what was primarily a transaction-oriented to a customer lifecycle ecosystem, which puts far more prominence on influence, deployment, and consumption in the entire motion.”
Check out the article to find out how Sandy puts partners in the right position to drive value across the customer lifecycle
Partnering Strategy
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