Creating a successful joint partnership has its challenges but you as an alliance manager can utilize three proven strategies to increase your success rate.
1. Create a single source of truth
One of the best ways to achieve transparency and develop trust is by leveraging technology to help you securely host and share information with all participants in one place — a single source of truth.
By giving all participants equal opportunity to access information, contribute their best practices, gain transparency to timelines, and deliverables, you will make them feel enabled, respected, and part of the team.
2. Offload administrative tasks
Administrative tasks are an unwanted and unwelcomed burden that comes with the creation of an alliance. And nothing wears down individuals and teams more than mundane administrative burdens like sending out reminders, reports, routine communications, approval requests, performance analysis, budget/expense reports, etc.
You can use technology to automate administrative tasks. By deploying a solution that can automate communications, data gathering, data collection, and performance reporting, you can spare teams of administrative burdens and help them focus efforts on other, more crucial tasks.
3. Measure and iterate consistently
If you can't measure it, you can't fix it.
If your system can connect directly with the data sources, and generate automatic analysis and reports, you can eliminate chaos, confusion, and frustration for all. Your partners can now access the same insights as you can and collaborate to better manage profitable outcomes.
Vishal is the Director of Content Marketing & Social Media and leads our Alliance Aces Community. He has been in marketing for 14+ years and writes about ecosystem cloud, alliance strategies, and digital transformation.
