Failure is the key to success, and Failing Fast can get you there quicker.
But that doesn't mean you want to focus on failing; but testing, iterating and learning as soon as possible, so you can concentrate what is working.
I have been a fan of agile process and as we should use this methodology when testing various solutions as well.
When you are taking 4 to 5 solutions to market with a partner, it is essential that you know as quickly as possible that whether or not this is the solution where you want to invest more time and resources. By launching multiple solutions & tracking them, you iterate fast and focus on solutions that give you the most bang on the buck.
So, test - iterate - learn in other words, fail fast so you can focus on the solution that works and then put all your effort behind it to maximize the ROI.
Vishal is the Director of Content Marketing & Social Media and leads our Alliance Aces Community. He has been in marketing for 14+ years and writes about ecosystem cloud, alliance strategies, and digital transformation.
