Introducing:

WorkSpan AI

Smarter Partner Sales. Scalable Partner Revenue

Partner Paradox

For over a decade, WorkSpan has been helping companies build and strengthen partnership because we believe trusted relationships are the path to abundance.

The data is clear – partnerships amplify success. Sellers drive more revenue when they’re able to leverage the Partner Advantage.

So why do most companies struggle with low partner attach rates? Because strategic partnerships create a cognitive burden for sales leaders, preventing them from effectively leveraging these relationships at the point of sale – where revenue happens.

And the more essential partnerships become, the more difficult they are to execute at scale.

Partner Advantage

Sellers drive higher revenue when by leveraging partners:

20%

More pipeline

27%

Higher win rates

84%

Larger deals

40%

Faster contracting

Greg Sarafin

Global Vice Chair, Partner Ecosystem at EY

"The bigger you get at partnering and running ecosystem, the bigger the math problem becomes. We have close to 20,000 sellers and we have a couple hundred solutions, and the sheer math of training that many people and that many solutions is almost impossible…We only capture a fraction of the opportunities. We need a better solution."

Steve Lucas

Chairman & CEO at Boomi

"We have thousands of partners at Boomi, and we really can't be successful at the rate and pace that we're innovating without those thousands of partners. Orchestrating their comprehension, especially when the knowledge of what's going on is held in the hands of a few people — that is incredibly challenging."

The Sales Partnership Breakdown

The critical gap between partner strengths and sales execution is today’s biggest obstacle to scaling partnership revenue. And more training, more enablement, and more resources won’t solve the problem.

Which partners provide what solutions? What's the competitive differentiation? The cognitive demands of modern partnership execution exceed what sales teams can process.

This gap has always existed, and as the amount of partnerships grows and the complexity of each increases, the gap is only widening.

Sales leaders don’t need another CRM or process integration – they need partnership intelligence that makes every seller effective at leveraging the right partner at the right time.

Sales Leader’s Cognitive Burden

Information Overload

Sellers can't track partner ecosystem details while managing their own sales processes.

Complex Requirements

Each partner has specific partner-industry fit, value props, success stories, and joint sales plays.

Rapid Evolution

New partners emerge, and even established partners are constantly innovating and adapting.

Process Complexity

Engaging partners requires navigating complex protocols and contacts spread across systems.

The Breakthrough – WorkSpan AI

WorkSpan leverages AI to empower your sellers to make optimal partnering decisions and execute complex partnering actions with confidence. WorkSpan AI:

Closes the gap in partnership revenue potential by making partner expertise instantly accessible to every seller within their CRM.
Understands your partners' complexities and requirements because it's trained by your partner managers.
Eliminate the fragile communication chain between sellers and partner leaders that often introduces risk and delays deal closure.
Simplifies partner engagement and generate more partner-advantaged opportunities and higher revenue outcomes.

Register for the
Industry Showcase on April 23

Discover how WorkSpan AI is already transforming partnership execution and setting new standards for revenue growth.