Co-Sell Copilot:
AI-Powered Partnerships
Transform your partner managers into "Super Alliance Managers." by leveraging AI for efficiency, smarter decision-making, and predictable co-sell growth.
Available Packages
Pre-configured Integrations
Marketplace API Integration coming soon.
Marketplace API Integration coming soon.
Infrastructure and use cases for
WorkSpan’s AI capabilities.
Referral Assist
Pipeline Assist
Account Assist
A Partnership Copilot
For AI to deliver that potential, the copilot needs to be thoughtful integrated into our GTM processes, systems, and security model.
WorkSpan AI is partitioned at both a customer and partnership level. Your partner data will never leak or be shared outside the partition’s specific partnership context.
WorkSpan AI is easy to deploy and so easy to use you don’t even realize you’re using it. The Co-sell Copilot’s capabilities are ubiquitous, embedded in your partner revenue processes for the field and GTM support functions.
WorkSpan AI is capable of understanding the deep context of each of your partnerships at both a strategic and operational level. We call AI that operates with this level of context Co-sell Depth AI.
Technologies:
LMs / ‘Vanilla’ Foundational Models
eg. Gemini, Claude, GPT, DBRX
Training & Context:
Public training corpus (the Internet)
Prompt engineering
What is “ACE”?
ACE can refer to the highest card in a deck of playing cards, an unreturnable tennis serve, or a decorated fighter pilot
How do you do account matching?”
Account matching is a process used primarily in sales, marketing, and partner management to align and compare accounts from different databases or systems.
Technologies:
LLMs / Foundational Models
Fine tuned models
e.g Cohere, LLAMA
Training & Context:
Domain-specific training corpus
(eg. focus on AWS, Azure & GCP partner program documentation )
What is “ACE”?
ACE is Amazon’s APN Customer Engagements system, where their important partners register co-selling referrals
How do you do account matching?”
Generally, partners should agree on whether they match at the parent or holding account level (e.g. Microsoft) or at the subsidiary account level, (e.g. Github, LinkedIn) and then match identifiers like legal name, domain, DUNS, etc.
Technologies:
LLMs / Foundational Models
Fine tuned models
Retrieval-Augmented Generation (RAG)
Databricks, Datastax, MongoDB
Training & Context:
Public training corpus (the Internet)
Prompt engineering
What is “ACE”?
Our best practice is to automatically create ACE referrals for APAC deals at stage 1 and NAMER deals at stage 3. Based on our AWS consumption drag calculator, here’s what you should pitch the AWS seller to get them excited about co-selling with you
How do you do account matching?
Based on each partner’s known account identification policies, we auto translate partner referrals to match our accounts and record identifiers
Start Today!
Talk to our Sales Specialist
Get the best advice on how to design, digitize, automate, manage and scale your co-sell partnership using the power of WorkSpan. Get started today!
